Marketing research
In one assignment I have the role of marketing a blog created by my team for the MediaCast. Marketing is basically finding ways in which to tell people about your product and making them understand it’s aim. But before actually marketing your product, one has to understand what the customers need and how you can reach their needs. So to start off this project, me and my team are conducting some research about MediaCast. The research is mostly being done in the form of questionnaires and interviews, but I am focusing mainly on marketing this blog.
Deb Roberts, an expert in product marketing said that ‘ A marketing plan is good for focusing your energy towards the right actions that will deliver on what you want to accomplish’. So an important thing I have to do is create a marketing plan or strategy. Obviously I have to take into consideration that we are working on basically no budget, so I have to plan activities that are cheap.
To create my strategy, I have to really know my target markets (the audience).I know that my target audience are all the media students attending Mcast art and design. Needless to say, their interest in media is what makes them fall under one category. So to get their attention, I will focus on creating market products that I know will reach this audience easily. For example; I will create posters , make advertisements on social networks that are very popular with these students, advertise the blog by speaking to these students face to face etc.
After conducting more research I will have a proper marketing plan, including deadlines.
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