Audience Profile Analysis

Audience Profile Analysis  

The first essential step of creating a media product is  a good understanding of the product/service being advertised. A producer  cannot create an advert for  a product  without knowing what it is. 

Another necessary step is establishing the target audience. The audience is the only reason why this media product is being made, obviously  this creates a mutual and reversible relationship between the media producer, the media product and the audience of this media product.

To establish the target audience the producer must conduct research. Without research the producer wouldn’t be able identify the people that need or are interested in the advertised product. Different producers use different methods of research, the most popular are questionnaires and surveys. Both these methods can reach a large amount of different people, they can be easily deciphered and turned into statistics. Questions such as : ‘ Do you find cook books useful ? ‘ help the media producers understand what part of society is interested in his/her product . The questionnaire can include more detailed questions that will provide the producer with the background of his/her audience. 

To begin my target audience research, I conducted a short questionnaire to start establishing my target audience. 

The questions asked were:

1. Do you enjoy reading Biographies?
2. Do you only read Biographies about people you know ?
3. Do you prefer detailed Biographies ?
4. Do you prefer Autobiographies as opposed to Biographies?
5. Would an entertaining Ad encourage you to read a Biography about someone you have never heard about ?

I asked these questions because the product is a biography about an artist that is not very well known to the mainstream audiences. The questionnaire was given to 15 people, ages varying from 17 to 56. From the results I acquired, I found out that middle aged people do not mind reading detailed biographies about people that they have never heard about, but younger people prefer not reading detailed biographies. For the question about the Advert, the younger people seem to be more easily influenced by media products than the older ones. When it came to biographies vs. autobiographies, most of the people said it wouldn’t make a difference. From this research I also understood that my target audience falls under the category of Niche, although no particular background knowledge of the artist is important because the biography is in itself very detailed. 

I think that the advert should be focused on creating curiosity rather than being informative. It should also be revolved around the ‘blues lifestyle’ that will be easily recognized by the target audience and it will encourage them to read the book.