Internet marketing

Nowadays, marketing is mostly done by using the internet, like social networking sites. The reason for this is the amount of people that frequent these sites.
Marketing is not only done via social networking, e-mails are also becoming popular when it comes to advertising.
There are various types of marketing:

One to one approach - marketers target their audience one by one , and they make sure that they reach their audience on a personal level

Appeal to specific interests - this marketing system specifies on specific interests and behaviors, rather than reaching a wide range of people at the same time.

Niche Market - This is even more specific. For example rather than marketing a whole kitchen, it would be marketing a cooking utensil.

Geo-Targeting - The content is taking into consideration the location