Audience Profile Analysis

Audience Profile Analysis  

The first essential step of creating a media product is  a good understanding of the product/service being advertised. A producer  cannot create an advert for  a product  without knowing what it is. 

Another necessary step is establishing the target audience. The audience is the only reason why this media product is being made, obviously  this creates a mutual and reversible relationship between the media producer, the media product and the audience of this media product.

To establish the target audience the producer must conduct research. Without research the producer wouldn’t be able identify the people that need or are interested in the advertised product. Different producers use different methods of research, the most popular are questionnaires and surveys. Both these methods can reach a large amount of different people, they can be easily deciphered and turned into statistics. Questions such as : ‘ Do you find cook books useful ? ‘ help the media producers understand what part of society is interested in his/her product . The questionnaire can include more detailed questions that will provide the producer with the background of his/her audience. 

To begin my target audience research, I conducted a short questionnaire to start establishing my target audience. 

The questions asked were:

1. Do you enjoy reading Biographies?
2. Do you only read Biographies about people you know ?
3. Do you prefer detailed Biographies ?
4. Do you prefer Autobiographies as opposed to Biographies?
5. Would an entertaining Ad encourage you to read a Biography about someone you have never heard about ?

I asked these questions because the product is a biography about an artist that is not very well known to the mainstream audiences. The questionnaire was given to 15 people, ages varying from 17 to 56. From the results I acquired, I found out that middle aged people do not mind reading detailed biographies about people that they have never heard about, but younger people prefer not reading detailed biographies. For the question about the Advert, the younger people seem to be more easily influenced by media products than the older ones. When it came to biographies vs. autobiographies, most of the people said it wouldn’t make a difference. From this research I also understood that my target audience falls under the category of Niche, although no particular background knowledge of the artist is important because the biography is in itself very detailed. 

I think that the advert should be focused on creating curiosity rather than being informative. It should also be revolved around the ‘blues lifestyle’ that will be easily recognized by the target audience and it will encourage them to read the book. 

Book Research 2

A Piece of Cake a memoir 

Author: Cupcake Brown

Publisher: Crown Publishers 

What are the benefits of that it offers 

It offers a an outstanding true story about a woman that deals with constant pain but gets back on her feet after a long struggle with alcohol and drug addiction. It is a very inspiring story that sends a message of hope for whoever reads this moving book. 

The unique Selling Proposition is 

Apart from the great story, it goes into detail about the consequences of drug abuse, how gangs operate in society, the trouble of unemployment and the struggles that a young orphan goes through. It is also a very entertaining heart braking and captivating story. 

What are the advantages over similar products

Although one can find many books about the same topics, this memoir is much more detailed, and since it is written from the same person that goes through these troubles the reader gets a very personal account about her life. This book can also be a good inspiration for those that are also going through similar situations.

What are the disadvantages 

This book is not for the faint hearted. The details may be too much for some readers, this means that this book is only suitable for mature people.

Does Brand Identity come into play 

This book was quite a hit when it came out, so many people are familiar with the name Cupcake Brown. 

Target Audience 

The target audience of this book is people over the age of 18 and people that enjoy autobiographies and amazing true stories.  




Cupcake Brown 

First Book Idea

Low side of the road life of Tom Waits 

Author: Barney Hoskyns           

 Publisher: Broadway Books 

What are the benefits that it offers:

It offers a very  rare detailed account about the life of Tom Waits .

 Since he lived an exciting life ( but always in the shadows) it is a very entertaining book to read, especially for Waits fans. Apart from going into detail about his life, it also touches upon the lifestyle of the 70’s and 80’s , especially the music scene and how it transformed from jazz and blues into rock. It also goes into detail about sound track making in movies. So it can be interesting for various people.

The Unique Selling Proposition is :

Biographies about Tom waits are quite rare , so it is something unique in itself. It shows his  life behind the stage and not only the show-biz aspect of his life , unlike other biographies about him . It does not only focus on Tom waits, but it also talks about other artists of that era like Joni Mitchell. The author discuses many aspects of that era and not only music. It talks about lifestyle of the unemployed and politic agendas of that time , so when reading this biography the reader is transported into the 70’s .

What are its advantages over similar products :

The other biographies are not as detailed as this one, This gives a lot of information including interviews with his family members and friends , and stories that are exclusive about his life and career. It starts from when he was a young boy and it is written in a certain way that it makes  the reader feel as if he/she is reading a novel and not a biography. 

What are the disadvantages :

It can be too detailed at some points, meaning that only extreme fans of Tom Waits will enjoy the book. It is also quite a long and heavy book and that may also be  a disadvantage for people that would like to carry the book around with them and not simply as a bedside book.

Does Brand Identity come into play :

 For the mainstream audience not really. The author is not a house hold name . This is because he writes mostly in music magazines such as Melody Maker and New Musical Express. He also worked for a short time as Editor of the magazines ‘Rolling Stone’ and ‘Spin Magazine’. He wrote some other biographies suck as : ‘Led Zeppelin Rock of Ages’, ‘Across the Great Divide’  and ‘Lowside of the Road Life of Tom Waits’. So for people that are into music he should be a renowned name, but obviously not for everyone

How does its Lifestyle Appeal come into play to its Target Audience:

The target audience is mainly those that enjoy reading biographies, those that enjoy Tom Waits’ music and those that are interested in the music scene in the 70’s and 80’s . The ages can vary from teenagers to people that lived in Tom Waits’ era .