Marketing research

Marketing research 

(http://managementhelp.org/mrktng/mrktng.htm)

In one assignment I have the role of marketing a blog created by my team for the MediaCast. Marketing is basically finding ways in which to tell people about your product and making them understand it’s aim. But before actually marketing your product, one has to understand what the customers need and how you can reach their needs. So to start off this project, me and my team are conducting some research about MediaCast. The research is mostly being done in the form of questionnaires and interviews, but I am focusing mainly on marketing this blog. 

Deb Roberts, an expert in product marketing said that ‘ A marketing plan is good for focusing your energy towards the right actions that will deliver on what you want to accomplish’. So an important thing I have to do is create a marketing plan or strategy. Obviously I have to take into consideration that we are working on basically no budget, so I have to plan activities that are cheap. 

To create my strategy, I have to really know my target markets (the audience).I know that my target audience are all the media students attending Mcast art and design. Needless to say, their interest in media is what makes them fall under one category. So to get their attention, I will focus on creating market products that I know will reach this audience easily. For example; I will create posters , make advertisements on social networks that are very popular with these students, advertise the blog by speaking to these students face to face etc.

After conducting more research I will have a proper marketing plan, including deadlines.  

MediaCast

MediaCast

Me and 4 other students from my class, are working on creating a blog for all the media students attending Mcast Art and Design. The main aim for this blog is to have a virtual meeting place for all the students, where they can share their projects, ask questions and know what is going on. Since MediaCast is still new , we have to conduct a lot of research in order for us to actually understand what needs to be in this blog. 

To start of our research we are going to ask some questions to the HND media students. The questions we plan on asking them are :

1)What does MediaCast mean to you ?

2)What to do you think MediaCast has to offer to media students and why ?

3)Do you think it is a good idea to create a blog for MediaCast ?

4)Should the blog be open to media students only or to all students? 

5)How do you plan on using it ? 

With the answers of these questions we can have a clearer idea of what we have to put inside the blog and what the media students are looking for. 

We are thinking about filming some of the interviews . Giovan (a member of the group) has offered to bring his camera, so we can use it. We need to book a pocket recorder from the school ( since not all the interviews are going to be filmed). As a location we are going to use the school grounds to make it easier for the media students that we’re goind to interview and even for us. 

Info-Graphic

This is my info-graphic, explaining in (very simple terms) things like Raster and vector Images, RGB, bit rate etc. 

Photo Montage

This is a photo montage I just did using Photoshop. I used images that come to mind when I think about school in the old days :)

Info-graphic

For another school assignment we have to create an info-graphic, showing the research we've done regarding : Pixels, Raster, Vectoring, Bit Depth and Color Space. After some thinking, I got the idea of creating a 'virtual room', with the research inside. For example, to explain what pixels are, I will use the image of a pixillated lightbulb and so on.

This is a very bad sketch of this idea, I hope the actual info-graphic is better than this .

Ofcom

Ofcom is a Uk regulatory body, that 'controls' television and radio.  It's job is to make sure that people in the UK get the best  out of their communication services, and that they're protected from scams. 
It also ensures that the UK has a wide range of high quality tv and radio programs that are diverse and interest all parts of the community, that it's audiences are protected from harmful and offensive material ( such as violence or nudity ). It also ensures privacy and the protection of people under the age of 18. 


Although it is responsible for the television and radio regulations, it is not responsible for the adverts shown or heard. The adverts are taken care of by another organization - ASA . It is also not responsible for inaccuracies on the BBC networks and BBC's license fees, and for press and magazines, the latter is taken care of by the PCC (Press Complaints Commission). 

Banner Experiment

 This is a banner that I made using Illustrator. This is just a draft for the final banner that will be used for this blog . Next time I think I'll use only 3 colors, and focus the lines around the text.